HOLLAND, Mich.— New Holland Brewing is celebrating its newly expanded business.
Monday, the brewery opened its new 1,600 square-foot merchandise store and tasting room, called Sidecar. The new storefront is located next to New Holland’s pub on East 8th Street in downtown Holland.
Visitors to Sidecar can check out New Holland’s full line of merchandise, as well as a variety of beer and spirits to go. The tasting room is expected to open later this month.
"This is a great opportunity for us to move our merchandise to an adjacent space where people can browse without feeling crowded," says Dave White, vice president of retail operations. "Additionally, it’s a great place for customers to hang out and grab a drink if they’re waiting for a table at the pub."
Sidecar will be open seven days a week. The space will also be used for beer and spirits release parties.