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Kenowa Industries: Creating Custom Solutions | Business

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Kenowa Industries: Creating Custom Solutions
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Kenowa Industries: Creating Custom Solutions


Kenowa Industries specializes in equipment-handling solutions for companies in need, as well as fabricating customized equipment to make those solutions possible and creating designs to tie it all together. So it seems only fitting that Kenowa has created a customized solution for its own business strategy.
The privately held company with facilities in Holland and Lansing once relied almost exclusively on automotive-related clients, and when the auto industry began to stagnate, so did Kenowa. In 2004, the company lost its bank financing, but was able to negotiate an agreement with Huntington Bank days before Kenowa was scheduled to close its doors.
Clearly, it was time for a custom solution.
"In 2004 and 2005, the company made a concentrated effort to look outside of the auto industry," says Mark Doyle, sales manager and spokesman for Kenowa. "Then in 2006, we started picking up business in the medical industry, in lumber and in aerospace. Then the real downturn hit, and it was a good thing we had begun to diversify.
"Otherwise, I don't think we would have survived."
The company has more than survived. It has reinvented itself, paring down...


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