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Tiger Studio, Burning Bright | Business

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Tiger Studio, Burning Bright
Business, News, People
Tiger Studio, Burning Bright

By Victoria Mullen

To feed the ambition in your heart is like carrying a tiger under your arm. -- Chinese Proverb

Luciano Hernandez is keen to make the world a better place through design. Founded in 2001, his Zeeland-based industrial design firm, Tiger Studio, is a testament to that zeal.

“We’re passionate about design,” says Hernandez. “Our company is about inventing new things and making our clients successful in the products we design -- we’re about creating jobs and creating new markets.”

Hernandez and his team of 15 employees design their hearts out at the Zeeland office and rotate manning their new Grand Rapids satellite office on 38 Commerce Ave. SW, which opened in December.

“We chose the Commerce street location to be closer to our clients and also to be a part of this exciting downtown community,” Hernandez says. “It’s a lot different from Zeeland as far as facilities and location -- it’s an urban experiment for us. We use our...


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