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Survey: One summer weekend brings $2.3 million to Holland | Arts & Culture

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Survey: One summer weekend brings $2.3 million to Holland
Survey: One summer weekend brings $2.3 million to Holland


HOLLAND, Mich.—The Holland Area Visitors Bureau is hoping for another successful season of tourism, as Tulip Time approaches.

According to a recent survey by Michigan State University’s Department of Community, Agriculture, Recreation and Research Studies, residents and visitors spent $2.3 million dollars during a three day period last August.

 MSU researchers gathered their information from five events, six locations and many hotels during August 2-4.  The survey found that the most common travel groups were married couples with children, who had a household income of $90,000 or more, with an average age of 49 years.  The top reason for visiting Holland during that period was the beach.  The average visiting party spent $82 on day trips, mostly on food and shopping.

Two-thirds of those surveyed lived in the state; the second largest group was from Illinois, followed by Indiana.  Nearly half of those surveyed heard about Holland from friends and relatives, and 85 percent of those who visited were very satisfied.  Nearly 60 percent said they plan to return to Holland.

The Holland Area Visitors Bureau will conduct a similar survey during the 2013 Tulip Time Festival, which begins May 4.