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MAX Authority’s ‘Stuff the Bus’ Food Drive Doubles Donations | Community Spirit

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MAX Authority’s ‘Stuff the Bus’ Food Drive Doubles Donations
MAX Authority’s ‘Stuff the Bus’ Food Drive Doubles Donations

Lakeshore residents were in a giving mood this year as donations to the Macatawa Area Express (MAX) Transportation Authority's "Stuff the Bus" food drive were more than double the amount donated last year.

Sponsored annually by MAX transit to help restock the pantry at Community Action House, this year's food drive in November resulted in more than 2.5 tons of food and personal care items donated by the community.

The MAX collected approximately 5,000 lbs. of donations, valued at $10,850. This is more than double the total amount collected in 2009, which was 2,160 pounds of goods worth $4,570.

"We are extremely grateful to the community for responding to our call for donations, especially when it's still difficult for many families to give," said Sherri Cadeaux, MAX marketing and customer service manager. "Having area Family Fare stores partner with us this year to serve as collection points helped increase donations." For two weeks in November, MAX also allowed "fare trade" where passengers could donate an item instead of paying cash. MAX employees also brought in items to donate at the Padnos Center and 24th Street offices.

As in past years, "Stuff the Bus" ended with a final ingathering during the Holland Parade of Lights on Nov. 30. Hope College student volunteers pushed Family Fare grocery carts curbside behind the trolley to gather donations from parade-goers.

The MAX aired TV and radio ads, displayed promotional billboards on its buses, and used the internet and social media to promote the food drive.

CAH's operates a food pantry and free clothing store, a Community Kitchen that serves hot meals daily, housing and homelessness prevention and counseling, and case management and educational services. The agency's goal is to break the cycle of
poverty by helping families get back on their feet.

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