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Downtown Zeeland partners with Kids Hope USA this holiday season | Community Spirit

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Downtown Zeeland partners with Kids Hope USA this holiday season
Downtown Zeeland partners with Kids Hope USA this holiday season

From: Abby deRoo, City of Zeeland

In a venture called “cause marketing” downtown Zeeland is partnering with Kids Hope USA this holiday season to host FEEL THE ZEEL OF GIVING, a holiday celebration for the whole community. Cause Marketing is when for-profit entities partner with nonprofit organizations to promote a single event. The participating businesses agree to give a donation to the nonprofit organization and in exchange the nonprofit commits to marketing the event to their group of supporters to increase attendance at the event. In this case, the more people who come out to shop downtown Zeeland during the holiday events, the bigger the donation will be for Kids Hope USA. So come on out during the FEEL THE ZEEL OF GIVING EVENTS and shop for a cause! Everybody wins!

FEEL THE ZEEL OF GIVING is a way for the local, downtown businesses to differentiate themselves from the malls this holiday season. Downtown Zeeland is hosting a variety of free events for the whole family, and the emphasis is on giving back to your community. FEEL THE ZEEL OF GIVING will take place downtown Zeeland Monday-Friday, December 13-17. Activities are scheduled from 5:30-8:30pm. 

Come on down during FEEL THE ZEEL OF GIVING – all week long, starting Monday, December 13  from 5:50-8:30pm and you will find horse-drawn trolley rides, free photos with Santa at Marc Photography, strolling Christmas carolers, extended holiday shopping hours, in-store promotions, free Children’s crafts at the Dekker Huis Museum, Power Dollar Distribution and more!  Stroll over to the Howard Miller Community Center to see the Annual Holiday Train Show and get a free Child ID Kit. Find a complete list of events, dates and times at www.feelthezeel.com.

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